Six schools who form part of the workgroup Mediterranean Leadership Consortium held a virtual conference on Friday, April 23, 2021, to continue their cooperation in the areas of school communications and marketing. The meeting gathered the six professionals coordinating school communications at the American School of Madrid, American School of Barcelona, American School of Milan, American Overseas School of Rome, Benjamin Franklin International School (Barcelona) and American School of Valencia.
Since 2019, this workgroup has been sharing know-how and initiatives on school marketing, strategic communications and community engagement. The ASV Communications Coordinator, Mr. Minuesa, presented a report on digital communications through newsletters and mobile apps and a second document on strategies for social media management.
